4 types of bloggers and a roundtable discussion on blog marketing

April 21, 2009 | No Comments Yet

New Media Philippines author Carlo Ople has written his own take on the different types of bloggers. For him, there are 4 kinds: hobby bloggers, journal bloggers, Google bloggers, and value bloggers.

He also mentions a fifth one, the “Patay Gutom Blogger”, which brushes up against ethical issues in blogger-related events held by marketing and PR firms:

These bloggers are basically not bloggers at all. Since more and more companies are tapping bloggers for product launches, some people have realized that they just need to make a free blogger account to be qualified as a “blogger”. This serves as their free pass to events which usually has goodie bags and food.

Which leads me to cite the recently held bloggers’ roundtable discussion on Blogging & Blog Marketing at AIM’s internet marketing course Winning Internet Marketing Strategies & Tactics. Here are the key points:

  1. Bloggers are diverse: We come in all shapes & sizes, and different backgrounds, interests & motivations
  2. Despite the diversity, bloggers have one big thing in common: passion
  3. Bloggers follow a personal code of ethics (e.g. advertising, blogger events, etc.)
  4. For most bloggers, online reputation matters
  5. When working with bloggers, authenticity of the advocacy & commitment of the company/proponent is important (i.e. “one shot advocacy events,” hard sell to bloggers)
  6. Money is generally looked down upon as a reward/incentive
  7. When working with bloggers, companies should strive to make an impression and make sure the blogger has a story to tell after the event

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Keep your blog credibility amidst sponsored events (redux)

April 1, 2009 | No Comments Yet

Marcelle Fabie has written his own version of the previously featured blog credibility tips by Jayvee Fernandez, and his strategies are, shall we say, more aggressive:

  1. You are a VIP. Act like one.
  2. Don’t attend if the freebies are not worth your while.
  3. Never shell out!
  4. No matter how compelling, don’t blog about the event! You have better things to blog about!
  5. Always invite a MOB with you when attending these blogger events!

Bottom line: you’re the customer, you’re the one with the purchasing power, so it makes sense for companies, PR people, and the media to be at your beck and call, right? I’m sure the event organizers will agree as well.

(Happy April Fool’s Day!)

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Keep your blog credibility amidst sponsored events

March 19, 2009 | 1 Comment

Jayvee Fernandez of A Bugged Life has written a very timely article on blogger credibility and sponsored events in the Philippines. I think this paragraph is one of the most important thoughts to take away from his piece:

If you want to be known, be known for only one or two things, and make sure you do these well. To the SEO and blogging industry, having many blogs is absolutely normal. But when you start to engage marketers, you don’t say “hello, I write for twenty blogs.” They won’t see you as a brand. They’ll see you as a production house. You’ll know this when they give you a sheepish grin. Trust me, I’ve seen it before.

See also Markku Seguerra’s comment below:

Let’s just say there’s more to blogging than just blog events. I guess that’s a good reminder for everyone.

While it’s true that companies have started tapping the blogosphere for marketing their products via events and contests, you don’t have to be pressured into participating or providing 100% positive feedback all the time. Again, there’s more to blogging than marketing and PR.

Why do you blog? What do you bring to the table?

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Filipino bloggers disrespected by TV station & PR agency

November 28, 2008 | 1 Comment

Between all the blogging parties, awards, and conferences, you’d think Pinoy bloggers have gained equal footing with mainstream media. Noemi Dado’s and Arpee Lazaro’s and recent experiences prove otherwise.

Noemi Dado vs. ABS-CBN

The first is already familiar: ABS-CBN show TV Patrol World used a photo from her blog without asking permission first. It was even worse this time because it was a photo of her daughter. It took 3 weeks for news anchor TJ Manotoc to apologize to Noemi.

TJ Manotoc, the reporter of the segment called me an hour later after this was posted (oh do I have to blog to get a reply?) but I was unable to pick the call. I just talked to him a while ago. He explained how he got the photos. He interviewed Rhett Eala for the Philippine Flag segment and was told that he could use any of the publicity photos. His team googled for the images and my daughter’s photo came about. Since they were in a rush, they didn’t bother to get the source of the photo. Ooops, not a good idea I said.

Arpee Lazaro vs. Jayce Perlas

The second is another version of awful: Jayce Perlas of the Perlas and Luna PR agency barred him from registering at a Samsung event because his invite could not supposedly be confirmed. A few moments later, two other people asked Arpee which publication he was associated with, and when he explained that he was a blogger, they were confused. They did not know what a blogger is.

Bloggers attend events all the time and understandably, some of us do behave badly. But if it is necessary for us to be humiliated please give us just cause. The lot of us are mostly decent, have above-average spending power and should be treated with respect as you would traditional media people. Bloggers are member of the new media and we are not a hype that will go away anytime soon. I ask PR agencies to please do your homework about bloggers before you have us invited to your events. As far as I know, I never emailed any company asking them to invite me; they’ve always emailed me to attend and even email me again to thank me for going. Mr Perlas and those like him should try to have a bit more PR in their PR work.

You have been warned

If there’s a type of industry that should be properly informed, it should be the media and press relations! You keep acting like you’re better than what it means to be a third world country, and yet you dismiss intellectual property rights, invade other people’s privacy, and have no initiative to stay informed.

You don’t know what copyright infringment is? Funny how you complain every time your shows are uploaded on YouTube (yet use clips from the website—most likely without permission—on your segments anyway).

You don’t know what blogging is? That’s just sad and ironic, since you’re a tech company.

And yet you consider yourselves better than bloggers, or everyone else?

Learn to show respect. A blog can share all the bad moves you’ve made to the whole world. And wait ’til traditional media fades into the background and blogs become as influential as they are abroad. You’ve probably heard that several newspapers and magazines in the US have shut down print production and have gone exclusively online.

Considering the Philippines is so in love with America, it’s only a matter of time for us to “imitate” them. The question is, will your fancy media company or PR agency survive the layoffs by then?

Ample warning, folks.

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