Google factors site speed into search rankings

April 12, 2010 | No Comments Yet

The search marketing and blogging circles have been buzzing about this for a few months now but Google put out the official word on site speed as a new factor in search result rankings just a few days ago. Webmaster Tools lets you measure the speed of your enrolled sites under Site Performance. The blog post also links to other tools like Page Speed.

It’s interesting to note, however, that Google itself says less than 1% of search queries will be affected by this new site speed signal. In any case, faster is usually better both for your visitors and for your site maintenance costs, not just your pagerank. Matt Cutts puts it nicely:

I know that there will be a lot of discussion about this change, and some people won’t like it. But I’m glad that Google is making this step, both for the sake of transparency (letting webmasters know more about how to do better in Google) and because I think this change will make the web better. My takeaway messages would be three-fold: first, this is actually a relatively small-impact change, so you don’t need to panic. Second, speeding up your website is a great thing to do in general. Visitors to your site will be happier (and might convert more or use your site more), and a faster web will be better for all. Third, this change highlights that there are very constructive things that can directly improve your website’s user experience. Instead of wasting time on keyword meta tags, you can focus on some very easy, straightforward, small steps that can really improve how users perceive your site.

Looks like some site spring cleaning is in order!

Leave a Comment | Tags: , , , , , , , ,

Google doesn’t use the keywords meta tag

October 9, 2009 | No Comments Yet

So Google loves WordPress for SEO, but here’s something it doesn’t care for: the keywords meta tag.

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

In the same blog post, Matt Cutts also admits that they have not been using it for a year. However, Google does use other meta tags, so you might want to read up on that one.

Leave a Comment | Tags: , , , , , ,

Google’s Matt Cutts praises WordPress for SEO

August 31, 2009 | 1 Comment

Take it from Matt Cutts, head of the Web Spam team at Google: WordPress is a “fantastic” choice for search engine optimization. That’s what he said at his talk at WordCamp San Francisco last May. Here’s the presentation video:

And here are the slides:

According to Matt, “WordPress takes care of 80-90% of (the mechanics of) SEO”. He goes on to explain PageRank calculation, and what you can do within WordPress to improve search engine ranking, from tweaking post permalinks (hyphens are best, followed by underscores; but no spaces are the worst) to securing your WP install (add .htaccess to your wp-admin folder and update often!).

(Via HowToMakeMyBlog)

Leave a Comment | Tags: , , , , , , , , , , , , , ,