Catch the Philippine Blog Awards 2009 livestream

September 10, 2009 | 1 Comment

Can’t make it to the Philippine Blog Awards on October 9? Flippish will be streaming the awards night live on its website. And it won’t be a delayed, low-quality stream, but something that will rival TV productions:

This event is dappled in awesomeness. We’re trying something new this year — a live stream coverage of the event over the Internet courtesy of Flippish. If you’re expecting fixed point webcam quality work with a 30 second delay, well we’re out to prove you wrong. The live coverage has similar production value as on television, except that everything will be streamed via a dedicated line over the Internet. For those who will be unable to join us on that day, the live stream is actually the best way to follow the awards night.

Enjoy this teaser video too:

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Winning Internet Marketing Strategies & Tactics course at AIM

April 3, 2009 | 2 Comments

Winning Internet Marketing Strategies & Tactics

The Asian Institute of Management (AIM) together with several well-known Philippine bloggers have launched a special 3-day course on internet marketing called Winning Internet Marketing Strategies & Tactics.

Anton Diaz, Jayvee Fernandez, and Regnard Raquedan join AIM faculty in unveiling internet marketing and social media marketing strategies for executives, consultants, and entrepreneurs. Here’s the course outline:

  1. Marketing & the Internet
  2. Generating Traffic: Internet Advertising & Search Engine Marketing
  3. Creating the Mindset: Manage Your Company’s Brand and Reputation Online
  4. Building Relationships: Turn Website Visitors into Your Customers
  5. Web 2.0 & Social Media: The Power & Wisdom of the Crowd
  6. Blogging & Blog Marketing: Conversations that can lead to Conversions
  7. Evaluating Your Internet Marketing Campaigns with Web Analytics

It runs from April 13-16, 2009 and costs Php30,000. Group discounts are available. Visit the website for more details.

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Keep your blog credibility amidst sponsored events (redux)

April 1, 2009 | No Comments Yet

Marcelle Fabie has written his own version of the previously featured blog credibility tips by Jayvee Fernandez, and his strategies are, shall we say, more aggressive:

  1. You are a VIP. Act like one.
  2. Don’t attend if the freebies are not worth your while.
  3. Never shell out!
  4. No matter how compelling, don’t blog about the event! You have better things to blog about!
  5. Always invite a MOB with you when attending these blogger events!

Bottom line: you’re the customer, you’re the one with the purchasing power, so it makes sense for companies, PR people, and the media to be at your beck and call, right? I’m sure the event organizers will agree as well.

(Happy April Fool’s Day!)

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Keep your blog credibility amidst sponsored events

March 19, 2009 | 1 Comment

Jayvee Fernandez of A Bugged Life has written a very timely article on blogger credibility and sponsored events in the Philippines. I think this paragraph is one of the most important thoughts to take away from his piece:

If you want to be known, be known for only one or two things, and make sure you do these well. To the SEO and blogging industry, having many blogs is absolutely normal. But when you start to engage marketers, you don’t say “hello, I write for twenty blogs.” They won’t see you as a brand. They’ll see you as a production house. You’ll know this when they give you a sheepish grin. Trust me, I’ve seen it before.

See also Markku Seguerra’s comment below:

Let’s just say there’s more to blogging than just blog events. I guess that’s a good reminder for everyone.

While it’s true that companies have started tapping the blogosphere for marketing their products via events and contests, you don’t have to be pressured into participating or providing 100% positive feedback all the time. Again, there’s more to blogging than marketing and PR.

Why do you blog? What do you bring to the table?

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