Digital Delivers: the 3rd Internet and Mobile Marketing Summit 2009

August 19, 2009 | No Comments Yet

The Internet and Mobile Marketing Association of the Philippines (IMMAP) is holding its third summit on August 25 and 26 at the SMX Convention Center, Mall of Asia. With the theme “Digital Delivers”, the event will feature the most prominent industry figures discussing digital marketing ideas that will help tap into the 23 million internet users and 63 million mobile users in the country:

Registration costs Php12,000, with special discounts for early birds, IMMAP/PANA/4AS members, academe/governement delegates, and group reservations. They’re also raffling off a Canon PIXMA printer and a Powershot A470 digital camera for online registrants.

More information about the event here.

(Via Digital Manila)

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4 types of bloggers and a roundtable discussion on blog marketing

April 21, 2009 | No Comments Yet

New Media Philippines author Carlo Ople has written his own take on the different types of bloggers. For him, there are 4 kinds: hobby bloggers, journal bloggers, Google bloggers, and value bloggers.

He also mentions a fifth one, the “Patay Gutom Blogger”, which brushes up against ethical issues in blogger-related events held by marketing and PR firms:

These bloggers are basically not bloggers at all. Since more and more companies are tapping bloggers for product launches, some people have realized that they just need to make a free blogger account to be qualified as a “blogger”. This serves as their free pass to events which usually has goodie bags and food.

Which leads me to cite the recently held bloggers’ roundtable discussion on Blogging & Blog Marketing at AIM’s internet marketing course Winning Internet Marketing Strategies & Tactics. Here are the key points:

  1. Bloggers are diverse: We come in all shapes & sizes, and different backgrounds, interests & motivations
  2. Despite the diversity, bloggers have one big thing in common: passion
  3. Bloggers follow a personal code of ethics (e.g. advertising, blogger events, etc.)
  4. For most bloggers, online reputation matters
  5. When working with bloggers, authenticity of the advocacy & commitment of the company/proponent is important (i.e. “one shot advocacy events,” hard sell to bloggers)
  6. Money is generally looked down upon as a reward/incentive
  7. When working with bloggers, companies should strive to make an impression and make sure the blogger has a story to tell after the event

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Winning Internet Marketing Strategies & Tactics course at AIM

April 3, 2009 | 2 Comments

Winning Internet Marketing Strategies & Tactics

The Asian Institute of Management (AIM) together with several well-known Philippine bloggers have launched a special 3-day course on internet marketing called Winning Internet Marketing Strategies & Tactics.

Anton Diaz, Jayvee Fernandez, and Regnard Raquedan join AIM faculty in unveiling internet marketing and social media marketing strategies for executives, consultants, and entrepreneurs. Here’s the course outline:

  1. Marketing & the Internet
  2. Generating Traffic: Internet Advertising & Search Engine Marketing
  3. Creating the Mindset: Manage Your Company’s Brand and Reputation Online
  4. Building Relationships: Turn Website Visitors into Your Customers
  5. Web 2.0 & Social Media: The Power & Wisdom of the Crowd
  6. Blogging & Blog Marketing: Conversations that can lead to Conversions
  7. Evaluating Your Internet Marketing Campaigns with Web Analytics

It runs from April 13-16, 2009 and costs Php30,000. Group discounts are available. Visit the website for more details.

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Maven Secrets Pilot Program by Anton Diaz

January 28, 2009 | No Comments Yet

Anton Diaz of Our Awesome Planet has come up with an exclusive 90-day program on internet marketing and professional blogging for his readers:

I learned a lot from all the strategies and techniques I picked up from different gurus. I was able to apply them to OAP, which eventually became one of the top blogs on Food and Travel in the Philippines.

My single biggest realization through it all was: You need to become a Maven to win online.

It’s nice to see that our local probloggers are taking the time out to give back to their audience. Although many strategies from the likes of Darren Rowse and Jeremy Shoemaker should apply to Philippine blogs, there are other local factors that we should take into consideration, so it pays to learn from those who’ve done it well.

So do you want to be just as successful as Anton? Sign up for the program here. Slots are limited, so hurry!

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