Google SEO Report Card

| March 4, 2010 | Leave a Comment

Google SEO report card

Grab the Google SEO Report Card and see how Google grades not your sites, but its own sites in terms of a dozen different categories.

These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users’ experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products’ pages.

The great thing about this is: first, Google is leading by example and is using its own products; second, Google is being transparent, as most of their sites don’t even make the passing mark. But whether it’s Google’s sites or yours, it’s not too late to try! Perhaps Google can also come out with an automated tool for checking these SEO criteria as part of Webmaster Tools.

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