Try CMP.ly for blogging and social media disclosure

| January 20, 2010 | Leave a Comment

CMP.ly/0 No Connection, Unpaid, My Own Opinions

CMP.ly is a new solution to promote transparency and honesty in blogging and social media. With the recently announced revised guidelines by the Federal Trade Commission (FTC) on endorsements and testimonials in blog posts, word of mouth campaign, and even microblogging messages, CMP.ly has created short, easy ways to indicate disclosures with their 7-way link system: Visit links CMP.ly/0 through CMP.ly/6 to find out more. For bloggers, you can download this PDF.

There are three simple ways to CMP.ly:

  1. Use our standard disclosures.
  2. Sign up for a CMP.ly account to use our unique disclosures – Add text, custom disclosures and manage your disclosures.
  3. Join an existing marketing campaign – Coming January 2010.

Although bloggers outside the U.S. won’t have to answer to the FTC for disclosing sponsored posts and similar works, transparency is one of the cornerstones of successful blogging. CMP.ly should make the process even easier, the same way Creative Commons did for sharing creative works and enforcing attribution.

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