Keep your blog credibility amidst sponsored events

| March 19, 2009 | Leave a Comment

Jayvee Fernandez of A Bugged Life has written a very timely article on blogger credibility and sponsored events in the Philippines. I think this paragraph is one of the most important thoughts to take away from his piece:

If you want to be known, be known for only one or two things, and make sure you do these well. To the SEO and blogging industry, having many blogs is absolutely normal. But when you start to engage marketers, you don’t say “hello, I write for twenty blogs.” They won’t see you as a brand. They’ll see you as a production house. You’ll know this when they give you a sheepish grin. Trust me, I’ve seen it before.

See also Markku Seguerra’s comment below:

Let’s just say there’s more to blogging than just blog events. I guess that’s a good reminder for everyone.

While it’s true that companies have started tapping the blogosphere for marketing their products via events and contests, you don’t have to be pressured into participating or providing 100% positive feedback all the time. Again, there’s more to blogging than marketing and PR.

Why do you blog? What do you bring to the table?

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  1. Keep your blog credibility amidst sponsored events (redux) | WordPress Philippines Said,

    […] Fabie has written his own version of the previously featured blog credibility tips by Jayvee Fernandez, and his strategies are, shall we say, more […]

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